Sumin Do took the boyfriend she’d met on Tinder, Tim O’Sullivan, back home to South Korea for the local version of Thanksgiving, Chuseok, in 2018. Well briefed, Tim bowed twice at her tiny grandmother’s feet, receiving rapturous applause from Sumin’s extended family. And so began a fortnight of feasting, drinking and sleeping as the new couple caught up with all of Sumin’s family and friends … paying the painful price of overindulgence each morning.

Until late one night, between venues, they stopped at a convenience store. Tim would grab a beer from the fridge and turn around to see everyone drinking this nice, clean, normal fruit juice. He thought it was extremely strange. It was Korean pear juice

With the discovery of the Korean Pear….The juice of the Korean pear was not marketed as an alcohol antidote in Korea, but as far as Tim could tell, it was a folk wisdom passed down the generations. Following some research, it turned out the DHM acted on key enzymes involved in alcohol metabolism, alcohol dehydrogenase (ADH) and aldehyde dehydrogenase (ALDH), to speed up alcohol metabolism and inhibit alcohol absorption.

Returning to Melbourne, he was quick to tell his best mate, Liam Gostencnik, of his find.They found some of the juice at a Korean supermarket and bought a case. Tim started giving it to café customers on a Friday morning getting them to try it before they had their first drink at night. The results were positive and so Tim , Sumin and Liam decided to have a crack at finding a producer in Korea, which they did!

Fast forward the years and Bae Juice is available Australia wide, most notably in Woolworths, Dan Murphy’s & BWS. They have recently taken their product over to the USA, where they have launched their retail strategy in New York and are available nationwide via Amazon and their website. There is further expansion on the cards…

In the press

Our products in the eyes of global publications: featured in the press.

Forbes Australia

The Aussie Korean pear juice on its way to tackle America’s hangover

Business News Australia

Hangover salve Bae Juice pears up with US distributor

Startup Daily

Hangover ‘prevention’ drink Bae Juice takes $500,000 shot as it looks to US

Man scores $1.5 million Woolworths deal with ‘crazy’ hangover cure

Daily Mail

Barista and his hairdresser girlfriend left amazed by 'hangover cure' during a trip to South Korea launch their own version in Australia - and it's now worth $1.5m after Woolworths...

Smart Company

“We barely slept”: Two-year-old Bae Juice inks 900-store deal with Woolworths

Inside FMCG

Bae Juice moves mainstream

Food and Drink Business

Korean pear juice brand Bae Juice will now be stocked in 900+ Woolworths stores Australia-wide, as the Melbourne-based team signs on its biggest retail deal to date.


Can a Magical Korean Pear Juice Help Cure Your Hangover?

Drinks Trade

New Bae Juice helps fight hangovers

Ticker TV

Find out how and why Tim, Sumin and Liam took the plunge to create the only 100% Korean pear juice on the market.