ABOUT US

Back in 2018, Sumin Do took the boyfriend she’d met on Tinder, Tim O’Sullivan, back home to South Korea for the local version of Thanksgiving, Chuseok. Well briefed, Tim bowed once at her tiny grandmother’s feet, receiving rapturous applause from Sumin’s extended family. Tim noticed locals drinking Korean pear juice before a big night out. Turns out, it wasn’t just a tradition—it was science. Korean pear juice helps your body break down alcohol faster, meaning less regret the next day. Mind. Blown.

Returning to Melbourne, Tim was quick to tell his best mate, Liam Gostencnik, of his find. They grabbed a few bottles from a Korean supermarket, shared them around, and quickly realised—this stuff works. People loved it. A little brainstorming, a little hustling, the results were positive and so Tim, Sumin and Liam decided to find a producer in Korea.

We teamed up with a supplier in Naju, South Korea (aka the pear capital of the world) to bring 100% Korean pear juice to Australia. No additives, no nasties—just straight-up, hangover-fighting goodness. Now, you’ll find Bae Juice stocked Australia wide, most notably in Woolworths, Dan Murphy’s and BWS.

Since launching in 2018, Bae Juice has grown across Australia, bringing the benefits of Korean pear juice to more people. In 2025, we introduced Bae Juice Energy, a natural energy juice designed to fuel your day. With more products on the way, we’re continuing to innovate while staying true to our mission—helping you drink smarter and wake up fresher.